Google shopping ads – If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data we’ll create Merchant Center and a campaign in All Things Digital for you. Then we’ll use the campaign to create ads on Google and around the web where potential customers can see what you’re selling. We call these placements Shopping ads, because they’re more than a text ad–they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.